Created a unique visual lexicon for a delivery-only platform

The Priority Club

The Priority Club is the delivery-only arm of the Da Paolo Group, with a spotlight on their classic and innovative pasta, pizza and panini offerings. They needed a strong social media identity to stand out from the already-crowded food delivery space in Singapore, and a platform to announce limited-time dishes. Contentmkrt has been in-charge of the brand’s social media efforts from brand articulation and strategy to execution and analysis, and continues to push for greater reach through compelling visuals and storytelling.


  • Aggressively market and create awareness for the brand’s launch
  • Build custom content
  • Develop and maintain a strong social media identity

Our Solutions

  • Launch guide
  • Market and competitor research
  • Content strategy, creation and execution
  • Content marketing and amplification
  • Creative direction
  • Custom content production
  • Ad campaign optimisation
  • Community engagement