Rebranding a grocery and wellness shop digitally


This specialist grocery and wellness brand wanted a visual revamp for its Instagram account. We were engaged to conduct market research and propose a brand-new visual direction on social media for audience renewal and the acquisition of a younger demographic (aged 28 to 45).


  • Raise brand awareness
  • Acquisition of new audiences
  • Establish voice of authority in the wellness food and nutrition space
  • Grow an engaged community of eco-conscious, health-conscious

Our Solutions

  • Market and competitor research
  • Content strategy, creation and execution
  • Creative direction
  • Content production
  • Community management
  • Ad campaign optimisation
  • Online-to-offline integration strategy