Diversified and repurposed the content library for Singapore’s centre for intellectual property

IPOS Singapore

Intellectual Property of Singapore International had a clear objective – to educate the public and various stakeholders on matters relating to copyright and the value of their intellectual property.

Contentmrkt was engaged to develop a content framework that would allow the internal team to optimise the organisation’s repository of informative guides by repurposing them into digestible and social media-friendly content formats.


  • Create an easy-to-implement content framework
  • Develop ways to repurpose longform content into snackable sizes
  • Identify unique content formats for digital media platforms
  • Develop plan to amplify content across each platform
  • Create content calendar with six-month runway

Our Solutions

  • Content strategy and planning
  • Editorial structuring
  • Framework development
  • Digital marketing strategy and planning